Motion Picture Studios and Theatres

Market Force Information is the leader in providing theatres, motion picture studios and their promotional partners the information and on-site action they need to improve the in-theatre experience and maximize promotional efforts. Through our acquisition of Certified Reports, Inc., we combine over 50 years of experience in this industry with the full range of on-site evaluations and actionable solutions that make Market Force Information unique in the marketplace.

Our OnSight evaluation and action solutions allow you to:

• Assess operational performance of theatre staff
• Understand attitudes and perceptions of theatre patrons on topics including theatre atmosphere, service and overall satisfaction
• Verify presence of pre-feature advertising and understand audience reaction
• Ensure timely set up of promotional displays in the best possible in-theatre location
• Confirm trailer showings, audience reactions, patron counts and theatre capacity
• Compare and evaluate both ticket and concession item prices with Pricemark

Our InSight solutions allow you to:

• Identify business levers where improvements will generate the highest returns
• Uncover additional revenue opportunities
• Highlight best practices across theatres
• Automatically deliver performance-based training or rewards at the theatre level