Market Force Information and Retail Integrity Merchandising Solutions Form Strategic Alliance

LOUISVILLE, Colo. – (May 29, 2009) — Market Force Information, Inc., the leading customer experience information and insights company, and Retail Integrity Merchandising Solutions Inc., a retail service company headquartered in Rogers, Arkansas, announced today the formation of a strategic alliance between the companies to jointly deliver best-of-breed in-store solutions for the retail and consumer packaged goods industries.

“The true benefit of this alliance is to provide clients with an integrated and complete in-store retail merchandising solution,” said Karl Maier, CEO of Market Force.

The strategic alliance between Market Force and Retail Integrity expands the staffing, profiling and recruitment of the best merchandisers in the US and Canada as well as leverages Market Force’s robust technology platform to deliver comprehensive reporting to clients.

“The benefit of this relationship for our clients is access to a wider array of services custom suited to their growing needs," states Mike Bynoe, CEO of Retail Integrity. "With Market Force, we are building on existing capabilities and infrastructure that will deliver the best solution for our clients needs."

Market Force and Retail Integrity will utilize best practices and domain expertise to grow and enhance the value of its products and services. The shared commitment to high-quality and innovative customer experience solutions will provide clients with actionable information and in-store services that drive shareholder value.

About Market Force Information

Market Force Information Inc. is the leading global customer experience information and insights company for multi-location businesses including major retailers, restaurants, grocery and convenience stores, financial institutions, entertainment studios and consumer packaged goods companies. With more than 120 years of combined industry experience, Market Force Information has pioneered the industry with a suite of customer experience information solutions – from 300,000 field associates, to real customer surveys, to proprietary decision support tools – that provides a holistic view of the customer’s on-site experience and identifies the actions required at the store level to increase customer loyalty and improve financial performance. For more information, please visit: www.marketforce.com.

About Retail Integrity Merchandising Solutions

Founded in 2005, Retail Integrity is a complete in-store merchandising solution provider specializing Call Center, Kiosk, Merchandising, Fulfillment/warehousing, Labor Force Development, Analytics, Event Marketing/Demos and Spot Cooler programs. From needs assessment to retailer qualification, Retail Integrity handles projects with one paramount goal: maintaining integrity and providing a return on investment for our clients. For more information, please visit: www.retailintegrity.com