Market Force adds expertise in social media and marketing, naming Janet Eden-Harris as company’s CMO and senior vice president of strategy

LOUISVILLE, Colo. – (November 12, 2009) — Market Force Information, Inc. (www.marketforce.com), the world’s leading customer intelligence solutions company, today announced the addition of Janet Eden-Harris to the company as chief marketing officer and senior vice president of strategy. With deep experience in marketing, research and information services, Eden-Harris will lead the company’s focus on growth with an emphasis on innovation.

Founded in 2005, Market Force has grown rapidly over the past several years with the acquisitions of several companies becoming the leading provider of customer intelligence solutions. The company provides a suite of integrated solutions that includes mystery shopping, merchandising, real-time customer satisfaction feedback and sophisticated analytics capabilities. The company now commands a field force of almost 300,000 that can collect information from stores, restaurants, theaters and banks throughout North America.

Eden-Harris will assume overall responsibilities for marketing, product management and corporate strategy at Market Force and will help drive efforts to reshape the industry around Customer Intelligence solutions, which will comprise all aspects of consumer experience, opinion and observational data.

“There is nothing more exciting than the idea of transforming an industry,” said Eden-Harris. “Market Force has that promise. By providing our clients with a full breadth of customer intelligence through on-the-ground, real-time customer viewpoints; Market Force enables our clients to truly delight their customers.”

Prior to Market Force, Eden-Harris was CEO of Umbria, a Boulder-based social media research company which was acquired by J.D. Power and Associates/McGraw-Hill, Inc. in 2008. Before that, she was executive vice president and chief marketing officer for Information Resources Inc., executive vice president and chief marketing officer for i2 Technologies and also chief marketing officer for Aspect Development.

“Janet comes to us with a long, sustained track record of innovative marketing and new product successes,” said CEO, Karl Maier. “She will drive development and execution of all demand generation programs, thought leadership and new products ideas – the most important drivers of our revenue growth. We are thrilled to have her join the Market Force team.”

About Market Force

Market Force Information Inc. is the leading global customer intelligence solutions company for multi-location businesses including major retailers, restaurants, grocery and convenience stores, financial institutions, entertainment studios and consumer packaged goods companies. With more than 120 years of combined industry experience, Market Force Information has pioneered the industry with a suite of customer experience information solutions – from 300,000 field associates, to real customer surveys, to proprietary decision support tools – that provides a holistic view of the customer’s on-site experience and identifies the actions required at the store level to increase customer loyalty and improve financial performance. For more information, please visit: www.marketforce.com and follow us on Twitter @marketforce.