Market Force Information "Shops for the Cure" to support Susan G. Komen for the Cure

BOULDER, Colo. (October 21, 2007) — Market Force Information, Inc., a leading global in-store experience information company, is pleased to announce Shop for the Cure, a new project in support of breast cancer research and awareness. With a mystery shopper network of over 200,000 performing over 90,000 shops each month, Market Force will donate $0.25 to the Susan G. Komen for the Cure for each mystery shop completed during the full week of October 22-26, 2007.

“The majority of our mystery shoppers and employees are women and, therefore, we clearly recognize the importance of this issue to everyone at Market Force and believe it’s important for our team to help support the relentless search for a cure to breast cancer.” said Karl Maier, CEO of Market Force. “The Shop for the Cure program will engage the participation of our valued mystery shopper network in support of this important cause and we hope will raise awareness about the disease and encourage our shopper network to become more involved in the fight for the cure.”

For questions about breast health or breast cancer, visit the Susan G. Komen for the Cure web site at www.komen.org or call the Komen Breast Care HELPLINE at 1-800 I'M AWARE (1-800-462-9273).

About Market Force

Market Force Information, Inc. is the leading global customer experience information and insights company for multi-location businesses including major retailers, restaurants, drug and grocery stores, financial institutions and consumer packaged goods companies. With over 70 years of combined industry experience, Market Force Information has pioneered the industry with a suite of customer experience information solutions – from 280,000 mystery shoppers, to real customer surveys, to expert evaluation – that provides actionable insight into the customer’s ‘moment of truth’ and gives its clients a holistic view of their customer’s in-store experience.